The Role of Culture in the Experience of Perceiving Different Products and Their Categories

Document Type : Original Article


1 Master of Industrial Design, Art Department, Alzahra University, Tehran, Iran

2 Assistant Professor, Department of Industrial Design, Tehran University of Art, Tehran, Iran

3 PhD Cand, Intelligent Interaction Lab, Athens, Greece


The present paper studies the products in which the created experiences are more perceived. It examines 404 products, claimed by the designer or manufacturer as experience-designed, by means of a questionnaire with four open-ended and closed questions. The validity of the questionnaire was determined via formal methods. As for its reliability, it has been tested through representation along with Cronbach's Alpha methods. The paper employs SPSS-22 for a statistical analysis of the results, chi-square and one-sample T-Student test. The results indicated that (p<0.05) furniture, lighting and decorative products are mostly influenced by experience-design and that users percept the experience from different aspects of a product. Aesthetic aspect is the first one through which a user gains the experience, followed by function, material and manufacturing. Lastly there are the ergonomic features which play an important role in creation of the experience. In general, there is a significant relation between product groups and the aspect that demonstrates the new experience.