Applying Pattern Recognition as a conceptual tool to Design Positive Experiences: Report of two Case Studies

Articles in Press

Document Type : Original Article

Authors

1 Department of Industrial design, Kish International Campus, University of Tehran

2 Assistant Professor in Industrial Design, School of Industrial Design College of Fine Arts University of Tehran

3 MA Graduated, Department of Industrial Design, School of Fine Arts, University of Tehran, Iran

4 MA Graduated, School of Design, Polytechnique University of Milan, Italy

Abstract

This paper explores the application of pattern recognition in enhancing positive user experiences within Positive Design. To achieve this, the theoretical foundations of pattern recognition were examined, tracing its historical evolution. The investigation highlights the contributions of influential figures such as Christopher Alexander. Two case studies demonstrate the practical application of pattern recognition in design. In the first study, 20 mothers with young children were observed and interviewed to identify emotional needs and behavioral patterns related to bathing experiences. A design concept inspired by the Ice Age cartoon was developed through an iterative process to address children's emotional needs during bathing. The second study engaged 30 participants from an upper-middle-class background, focusing on family dynamics and behavioral patterns. Through storyboarding, perceptual mapping, and idea generation, a comprehensive design concept was developed to meet the identified needs. The findings suggest that pattern recognition provides a robust framework for enhancing positive user experiences in design. Additionally, the study indicates that pattern recognition can serve as an inspirational tool for design practitioners. Designers were able to effectively navigate the complexities of human-centered design, amplifying the impact of Positive Design practices.

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Journal of Design Thinking

Articles in Press, Accepted Manuscript
Available Online from 16 May 2025

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