Integrating Design Thinking and Blue Ocean Strategies for Holistic Business Solutions: A Comparative Analysis

Document Type : Original Article

Authors

1 Department of ECE, QIS College of Engineering and Technology (A), Andhra Pradesh, India.

2 School of Management and School of Future Skills, Noida Institute of Engineering and Technology, Delhi, India

Abstract

Design thinking and Blue Ocean strategies have emerged as popular approaches that foster innovation and provide a strategic edge in competitive markets. Over the past decades, both approaches have evolved significantly, offering flexibility, extensive reach, and successful business solutions. Innovation and Business problem-solving are two prominent frameworks in Blue Ocean and Design Thinking. It employs creativity, prototyping, and problem-solving, and is wholly user-centered. However, the Blue Ocean Strategy dwells on value innovation in unconcentrated market spaces. In the Synergy concern, the two approaches reveal distinct opportunities. This study explores how Design Thinking (DT) and Blue Ocean Strategy (BoS) drive innovation, profitability, and competitive advantage. Their integration reshapes business functions, enabling holistic transformation. The study further highlights the necessity of a comparative evaluation of these strategies based on their unique features to meet the evolving needs of the next generation in developing strategies and innovations, along with how companies apply creativity, strategic differentiation, and customer empathy for sustainable solutions. This helps a critical view of innovation management fill disruptive but pragmatic business practices.

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Journal of Design Thinking
Volume 5, Issue 1
June 2024
Pages 101-112

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