Integrating Design Thinking and Blue Ocean Strategies for Holistic Business Solutions: A Comparative Analysis

Articles in Press

Document Type : Original Article

Authors

1 Dept. of ECE, QIS College of Engineering and Technology (A), Andhra Pradesh, India

2 School of Management and School of Future Skills, Noida Institute of Engineering and Technology (NIET, Greater Noida) Delhi, NCR), Greater Noida, Uttar Pradesh, India.

Abstract

Design thinking and Blue Ocean strategies have emerged as popular approaches that foster innovation and provide a strategic edge in competitive markets. Over the past decades, both approaches have evolved significantly, offering flexibility, extensive reach, and successful business solutions. Innovation and Business problem-solving are two prominent frameworks in Blue Ocean and Design Thinking. While design thinking employs creativity, prototyping, and problem-solving are completely user-centered. However, the Blue Ocean Strategy dwells on value innovation in unconcentrated market spaces. In the Synergy concern, the two approaches reveal distinct opportunities. The study further highlights the necessity of a comparative evaluation of these strategies based on their unique features to meet the evolving needs of the next generation in developing strategies and innovations, along with how companies apply creativity, strategic differentiation, and customer empathy for sustainable solutions. This helps a critical view of innovation management fully fill disruptive but pragmatic business practices. Keywords: synergies, integration, design thinking, blue ocean strategy, and holistic business solutions .

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Journal of Design Thinking

Articles in Press, Accepted Manuscript
Available Online from 02 April 2025

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