Retrospective Analysis of Ghanaian Traditional Weaving Industry through the Lens of Tom Kelley’s Design Framework

Articles in Press

Document Type : Original Article

Authors

1 Sunyani Technical University

2 Kwame Nkrumah University of Science and Technology

10.22059/jdt.2024.383496.1134

Abstract

Tom Kelley’s design framework is a popular and versatile design thinking model employed by various industries in solving major design problems and challenges. The Ghanaian weaving industry as one of the creative industries is believed to be facing challenges with innovation and sustainability in modern business. This hypothesis triggered the need to undertake an analytical study of the industry using Tom Kelley’s design framework (DVF design thinking model) to assess its waste reduction, value addition, product-market speed and profit maximisation. A desk research was conducted to gather literature from credible sources to identify gaps in the industry and to recommend feasible and viable solutions to improve the industry. The results reveal that the three dimensions of the model can be dependent or independently applied in the industry. Furthermore, it unearthed the strong interrelation between feasibility and viability as the major pointers in solving design problems in the Ghanaian weaving industry where research and technological advancement are needed. From the study, it is suggested the industry should embrace technology and innovations in the production line in order to sustain the Ghanaian weaving industry in modern business landscape.

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Journal of Design Thinking

Articles in Press, Accepted Manuscript
Available Online from 11 November 2024

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