Document Type : Original Article
Authors
1
Department of Industrial Design, School of Architecture and Environmental Design, Iran University of Science & Technology (IUST), Tehran, Iran.
2
MA in Cognitive Sciences, Department of Creative Design, Institute of Cognitive Sciences, Pardis, Iran
3
Master of industrial design, Iran University of Science and Technology, Tehran, Iran.
4
Master of industrial design, AL Zahra University, Tehran, Iran.
5
PhD, Department of environmental and occupational health, Faculty of medicine & health sciences, Universiti Putra, Malaysia
10.22059/jdt.2024.383155.1133
Abstract
Industrial designers prioritize the aesthetics of their products, drawing upon their visual training and past experiences to align with consumer preferences and evoke specific user emotions. Ergonomists, conversely, emphasize factors like safety, productivity, ease of use, and comfort in human-machine interactions, often sidelining aesthetic considerations. This study explores how the appearance of office furniture influences user perceptions of ergonomically-related comfort. We employed a method that evaluates the aesthetic indicators of Nilper chairs using brain wave mapping and measurements from an Electroencephalography (EEG) device. In a controlled lab experiment, forty participants were exposed to images of products, categorized as top sellers and low sellers. Our findings indicate that products with lower sales elicit narrower ranges of N100, N200, and P300 brain wave activity. This underscores the impact of design aesthetics on attention and product choice. Furthermore, our results suggest the potential of neuro-aesthetic evaluation methods to gauge product preference even before market release.
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