Comparative Study of Applying Brainwriting and Brainstorming Techniques to accelerate Idea-Generation among Iranian Industrial Design Students

Document Type : Original Article

Authors

1 Industrial Design, Faculty of Design, Tabriz Islamic Art University, Tabriz, Iran.

2 Master of Architecture, Islamic Azad University, Iran.

Abstract

Creativity has always been emphasized in the education, especially in the success of art and industrial design students. Because, they create new products and services by proposing their ideas. Various techniques and methods have been used for facilitation and acceleration of proposing the ideas and innovation of young industrial designers and architects. In this article, the separated effects of techniques of verbal and writing creativity have been studied in proposing the ideas by students of architecture and industrial design. At first, the place of the phase of proposing the ideas in the process of industrial design and architecture and the manner of applying the creativity tools in it have been introduced. Then, two tools of "Brainstorming" (verbal-based creativity technique) and "Brainwriting" (writing-based creativity technique), index and more applicable techniques in workshops of proposing the ideas and product design have been selected; then, 48 students in 8 separated groups have proposed their ideas for two subjects of "designing the game for blind children and paraplegic" by using of above tools. The number and variety of ideas in the brainwriting method have been more than brainstorming tool. While, the qualities of proposed ideas in two methods have been close to each other. But, totally, interest in the kind of ideas presented in writing method is more. On the other hand, attractiveness and gregarious atmosphere of verbal tool of Brainstorming are also more than the Brainwriting method. The causes and cultural and linguistic roots of these differences need the researches in the future.

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Main Subjects

Journal of Design Thinking

Articles in Press, Accepted Manuscript
Available Online from 09 February 2024

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