Comparative Analysis of Written and Verbal Ideation Techniques in Enhancing Creative Output among Iranian Students of Industrial Design

Document Type : Original Article

Authors

1 Faculty of Design, Tabriz Islamic Art University, Tabriz, Iran

2 Architecture, Ministry of Roads and Urban Development, Islamic Azad University, Tehran, Iran.

Abstract

In educational paradigms, particularly within the domains of art and industrial design, creative thought is
heralded as a cornerstone for academic and professional success. Students in these disciplines are lauded for
their ability to conceptualize new products and services through innovative ideation. A gamut of pedagogical strategies
and methodologies has been adopted to enhance and expedite the ideation process for aspirant industrial designers and
architects. This scholarly treatise examines the discrete impacts that verbal and written creative techniques exert on the
ideation efficacy of students engaged in architecture and industrial design disciplines. The manuscript commences by
establishing the criticality of the ideation phase within the industrial design and architectural creation process, followed
by an exposition on the integration of creativity-fostering instruments therein. Subsequently, the study expounds upon two
preeminent tools — namely, Brainstorming, a technique predicated on verbal creativity, and Brainwriting, a written
creativity-facilitating technique—. These methods are identified as benchmark practices in workshops geared toward the
forestation of ideas and product design. Empirical evidence from this study was garnered through the observation of 48
students categorized into 8 distinct cohorts. These groups undertook the task of idea generation for two design challenges:
crafting a game for visually impaired children and for individuals with paraplegia, utilizing the stipulated tools. The
findings revealed that the Brainwriting technique yielded a higher quantity and variety of ideas compared to that of
Brainstorming. Nonetheless, the data suggests a parity in the caliber of ideas generated between the two methodologies.
There was, however, a discernible predilection for the unique types of ideas that emanated from the Brainwriting
approach. In contrast, the Brainstorming technique was noted for fostering an environment rich in engagement and
conviviality. The cultural and linguistic underpinnings that might influence these observed dichotomies remain areas ripe
for exploration in subsequent research endeavors. 

Keywords

Main Subjects

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Journal of Design Thinking
Volume 4, Issue 1
June 2023
Pages 161-174

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