Refinding Hidden Messages of Cultural Heritage by Design Thinking in A Case Study: Stationery Design of The Iranian Constitutional Revolution

Document Type : Original Article


1 Pars University of Art and Architecture, Tehran, Iran.

2 School of Industrial Design, College of Fine Arts, University of Tehran, Tehran, Iran.


This research is devoted to the exploration of Iranian cultural values within the historical context of the Constitutional Revolution (1905–1911). It aims to discern how these values can be conveyed through artifacts as a medium. The fundamental premise is rooted in socio-cultural awareness, asserting that products can serve as a conduit for consciousness rather than alienation. The impetus for this research lies in the need to address the potential misinterpretation or mistranslation of values, counter anonymity and anti-values, and foster cultural preservation. The study approaches this historical period from a cultural perspective with the help of design thinking, employing library studies and historical interpretations to devise a method that aligns designers with the cultural essence of that era. The outcome is a method that underwent evaluation by the authors and a focus group, demonstrating its viability and designers’ eagerness to employ this approach in culture-based projects to create meaningful and successful products.


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