Document Type : Original Article
Tabriz Islamic Art University, East Azerbaijan, Iran.
since the middle of the 19th century until now, there are many discussions around the principles of modern design, and many books have explained these principles. But there are two problems in those works: first, there is no consensus about these principles and the second problem is that the historiography and stylistics of modern design, influenced by the paradigms of genius-centered creatology, illustrate an apparently coherent narration of the principles of modern design which is completely author-centered and relies on the genius, author's intention, and the final meaning of the work. However, that paradigm is rejected by various studies, nowadays. Considering these two issues, the question of the current research is "What are the modern design principles?" and " under the influence of what contextual factors these principles were formed?". To find the answer, the principles of the modern design have been categorized into seven items, using the metasynthesis method.
In the next step, by leaving aside the modern theoretical horizons, and by relying on a new creatology paradigm, this research has investigated the categorized principles. The genealogy of principles shows that modern principles and have not been created based on the author's intention but in a bilateral interaction between its formal language and the transitions in design context. This formation has happened over a long period of time. These principles are not only related to the overall socio-cultural context of design, but each of them somehow behaves like a context and a peripheral force for other components.